The brief
A touchscreen kiosk that brings the MG Majestor closer to customers inside the showroom.
A buyer standing beside the car can see the paint and sit in the seats. What they can’t see is the car in sand, in snow, on broken rock, or what the drivetrain does when the surface disappears under one wheel.
The kiosk makes all of that something you reach out and try.
Touch, and the terrain changes
Choosing a terrain mode doesn’t open a paragraph about it. The car and the landscape change together: normal on the bridge, rock on a broken ledge, sand in the dunes, mud in the forest, snow on the ridge.
Terrain modes
Each mode shown as the car in that terrain, not described in text.
X-ray views
The triple differential lock and the body structure revealed through the car.
Cabin features
Galaxy roof, ambient lighting, the sound system and the digital cluster, opened by touch.
Colours
Paint swapped on the spot in Shades of Dominance.
Built for the showroom floor
Kiosk software has to behave differently from a website. It runs all day on one screen, it’s used standing up, in seconds, by someone who has never seen it before, and it has to look like the brand at full size.
Everything is touch-first: large targets, no scrolling, no typing, and a way back to the start from anywhere.
