
emailmagic
Free · Beta
Design HTML emails with drag and drop.
Platforms and immersive experiences · Bangalore
We think in interfaces. We dream in edge cases. We ship things that feel inevitable, like they always should've existed.
Don't take our word for it. Judge for yourself.
Virtual launch
A launch world for the Defender, entered straight from the browser.

Virtual showroom
A launch that became Yamaha's permanent 3D showroom.

Virtual exhibition
A 3D exhibition in the browser, with an interactive concept car and 500 NFTs.

Quiz platform
A national quiz, from OMR sheets to one app and platform.

Coworking platform
IndiQube's coworking network, from city to booking, in one experience.

Interactive kiosk
A touchscreen kiosk that turns an SUV's spec sheet into something you play with.

Live event platform
A live event platform built on WebRTC and WebSockets, then handed to the client's engineers.

Enterprise website
An enterprise website for a global AI and digital transformation company.

Engagement campaign
2,683 employees, one live counter, 1,858 extra minutes of lights off.

Coworking platform
Cafés, restaurants and pubs across Bangalore, bookable as workspaces.

Social platform
A platform for opening your home to strangers, and leaving with friends.

Brand platform
A brand website for a 50-year-old FMCG food brand, built for its own team to run.

E-commerce
An e-commerce storefront for handwoven sarees, where the craft carries the page.
Tools we built for our own work. Some we have opened up. Some we still keep to ourselves.

Free · Beta
Design HTML emails with drag and drop.

Free
Compress PDFs. Nothing uploaded.

In use internally
The project manager most teams don't have.
Project software assumes someone is minding it. Most teams have no such person, so the tool has to do the noticing itself: hold the sprint against the clock, flag the work that should have started and hasn't, and show who is carrying what before anyone has to ask. We built it to run our own delivery, and it does.
It isn't public yet. We're getting it ready, and we'd rather build the next part for people who will actually use it than guess.
Tell us you'd use it →In use internally
Where the working day is kept.
A native app for the things around the work: clock in and out, hours, leave, conveyance claims, project assignments, training and the notice board. Built for a company that ran all of it on paper and spreadsheets, and still in use.
23dot4 since 2010 · building for the web since 2001
We don't have a “methodology.” We have good taste, sharp instincts, and an allergy to mediocre software. Give us the vague idea. We'll hand back the thing you didn't know how to ask for.
See who we've worked withJaguar Land RoverGoogleInfosysIBMYamahaLexusWiproMG MotorIQMIndiQubeMarlabsISHRAEHobnobOpenOutBambino Agro IndustriesKubsaand others
No Fan Too Far: a global fan campaign built on distance.
Wipro became Chelsea FC's official Digital and IT Partner in 2015, with the ambition of making sure there was no fan too far from the action. We built No Fan Too Far around a single mechanic: how far are you from Stamford Bridge? Fans registered from anywhere in the world, the platform worked out each person's distance from the stadium, and the farthest supporter was found and celebrated. Distance, the one thing that kept fans away, became the reason to take part.

An enterprise cloud pitch told as a comic book.
We built Infosys's Oracle Cloud practice a pitch asset that reads like a comic book rather than a deck. Five service lines, CX, HCM, SCM, ERP and IaaS, each a run of panels you advance at your own pace, with the client references drawn into the artwork: NBTY moving global HR, compensation and payroll onto Oracle HCM Cloud, Resolution Life on ERP and the general ledger. The brochure, the case study and the leadership commentary sit a click away on every page, so the story and the paperwork travel together, in front of a client or in a salesperson's hands. The illustrations came from the agency that briefed us.


An industry marketplace for HVAC and refrigeration, built for ISHRAE.
Searcho brought industrial sourcing online for the HVAC and refrigeration trade, as an initiative by ISHRAE. Buyers searched across equipment, air and water distribution, air handling, refrigeration, insulation, electrical and controls, renewables and services, then browsed suppliers and requested quotes. The search was the heart of it: type-ahead across the entire catalogue, rebuilt on every keystroke, reaching down to a specific part such as a water flow meter, a cartridge filter or an electrical measuring tool. Instant suggestions over a database that size were rare in B2B catalogues at the time. Category pages carried supplier listings with premium placements and trade advertising, with the aim of making sourcing for industry as searchable as consumer commerce.


The company's knowledge, in a salesperson's hands at 35,000 feet.
Wipro's senior sales teams spent their days travelling between client meetings, and what they needed to prepare was scattered across systems they couldn't reach on the move. BAS was a native iPhone and iPad app that pulled company information, news, industry updates and sales content into one repository, structured for quick discovery rather than corporate-portal navigation. It turned travel time into preparation time: the most useful moment often wasn't at a desk, but on the way to the next meeting.

A director's portfolio, where the films do the talking.
Rawshark Films is the work of director Aloke Shetty, whose reel runs from Tata Altroz and Nexon to Kia, Titan, Royal Enfield, Vivo with Virat Kohli and Bounce Infinity with Hrithik Roshan. A director's site has one job: play the work and get out of the way. So we gave the films the full width and a single play control, kept the grid quiet behind them, and held the writing to a title and a line. The contact page asks for a hello, not a brief.


A consulting practice as one continuous illustrated journey, built in early HTML5.
Wipro Consulting Services wanted to read as a modern consulting practice rather than a technology company, so the site broke from the enterprise template entirely. Built when HTML5 was still new, it replaced pages and menus with one continuous illustrated landscape: a compass for navigation, panels that slid in with each answer, and visual metaphors for the sectors the practice served, an aircraft for logistics, a car for automotive. Global practices, organisation structure and capabilities were laid out as a map to move through rather than a hierarchy to click.


A creative collaboration space, and the four ventures that run out of it.
Ten by Ten runs a creative collaboration space in Bangalore and four ventures out of it, covering spaces, smart products and objects made from waste. Four names under one mark read as four companies unless something holds them together, so we kept the ventures on a rail up the right edge where they travel with you through the whole site, and gave each one its own palette. The homepage is built around their manifesto at full width, and the team page ends on a card for whoever is reading it.


A resort site that splits at the front door: leisure or wellness.
Samroha is a luxury wellness resort on the Chalakudy river, below the Athirappilly waterfalls in Kerala. Two very different guests arrive at a place like this, one looking for a getaway and one for a course of treatment, so we split the site at the front door and kept the paths apart from there: rooms, packages and activities on one side, Panchakarma, rehabilitation and rejuvenation programmes on the other. We wrote it in the guest's voice throughout, and set plain white panels over full-bleed photography so the place stays the loudest thing on the page.


A fitness platform built around the workout you'll actually keep doing.
Most fitness apps make it easy to start. The hard part is carrying on. Upit profiled how much effort someone would really put into different kinds of workouts, then aimed for the level of challenge that holds: not so easy that interest fades, not so hard that people quit. Around it sat a marketplace of yoga instructors, trainers and coaches, with onboarding, subscriptions and personalised workout journeys. We built the complete SaaS product for the founder, on a recommendation algorithm bought in from a Stanford scientist.

