The brief
Kubsa sells handwoven sarees, made on the loom in North Karnataka. The website had to feel like the cloth, not like a catalogue.
Most craft goes online as a grid of thumbnails and prices. Here the weave, the collection and the people who make it had to lead, with the shop following close behind.
Editorial, then commerce
Each collection opens full-bleed with a name and a single image, so a visitor meets Tavaka, Mrudu or Nul before they meet a price. Films of the loom and the weaver sit between them, and product pages keep the same restraint: the saree, the fabric, the dimensions, the care.
The craft has its own pages
Alongside the shop, the site carries the story: the design process, the crafts behind the cloth, and the founder’s own account of reviving them.
Collections
Each range introduced by name, with its own cover.
Product pages
The saree, its fabric, dimensions and care, without clutter.
Crafts
Khana and Ilkal weaving explained on their own pages.
The founder
The story of reviving traditional techniques, in her words.
Built on Shopify
The storefront runs on Shopify, so Kubsa manages products, collections and orders with tools their team already understands, while the front end carries the brand.
The weave leads. The shop follows.
On a phone
The same editorial pacing holds on a small screen, where most of the shopping happens: one image, one name, one decision at a time.