IndiQube

Digitising a national coworking network.

Client
IndiQube
Category
Coworking platform
Platform
Web platform for discovery and booking
Outcome
One journey from city to booking
The IndiQube homepage: the headline Transform the way you work, above a photo of colleagues working together in a lounge

At a glance

Challenge
Represent a large, distributed network of physical workspaces online without making it feel complicated.
Approach
A discovery and booking platform built around one journey: city, locality, building, workspace, availability, booking.
Result
A unified online experience where customers move from discovering a location to exploring a workspace and taking action, in one platform.
Stack
Location discovery, workspace search and filtering, availability and booking journeys, API integrations, responsive web.

The brief

A digital platform that brings IndiQube’s coworking and managed workspace network together into one seamless discovery and booking experience.

With locations across major Indian cities, IndiQube needed more than a corporate website. The platform had to help people discover the right location, explore the workspace, check availability and take the next step towards booking.

We built the digital experience around that entire journey.

Location discovery: a list of cities on the left, and for Bangalore, its localities from Koramangala to Whitefield
Location discovery: from city to locality

One question

IndiQube operates physical workspaces across a large, distributed network. The challenge was to represent that network online without making it feel complicated.

A user shouldn’t need to understand how hundreds of physical spaces are managed. They only need an answer to one question:

Where can I work?

The platform turns that question into a journey, from finding a location to choosing a workspace and booking it.

City to workspace

  1. 01City
  2. 02Locality
  3. 03Building
  4. 04Workspace
  5. 05Availability
  6. 06Booking

Each layer adds more relevant detail, taking a user from a broad search to a specific workspace.

Built around discovery

The platform was designed to help people find workspaces based on where they want to work.

  • City and locality

    Discovery across IndiQube's network, starting from where people want to work.

  • Centre pages

    Experiences for individual IndiQube centres, with amenities, facilities and workspace details.

  • Workspace types

    Exploring the different offices and workspaces on offer.

  • Search and filtering

    Narrowing a large network down to the relevant options.

  • Availability and booking

    Journeys that connect discovery directly to action.

  • Responsive

    Designed for people on desktop and mobile.

The Solutions menu: IndiQube Grow, DesignQube, IndiQube Eco, IndiQare and MiQube, with workspace types such as coworking desks and virtual officesThe IndiQube Grow section: flexible workspaces for enterprise hubs, startups, global capability centres and solopreneurs
Workspace offerings

Built for scale

The project required more than designing individual location pages. The experience had to accommodate a growing network, different workspace offerings and constantly changing availability, while staying consistent across the platform.

That made it three things at once: a content platform, a location discovery system and a booking experience.

Walkthrough of the live platform

The result

One online experience for a physical network.

A digital platform that gives IndiQube’s workspace network a unified online presence, allowing customers to move from discovering a location to exploring a workspace and taking action, within a single platform.

The DesignQube section: space planning, 3D concepts and turnkey office interiorsThe Why IndiQube page: Redefining Workplaces for a New Era
Services to thrive: IndiQare, IndiQube Eco and MiQube, each with a photo and short description

Capabilities

Next project

MG Majestor